Mono no aware

You know that feeling when you’re living a moment and, all of a sudden, you realize it’s already slipping away? Like standing outside as the sun sets, and you can’t decide if you should take a picture or just let it burn into your memory. That’s the feeling I’ve been chasing my whole life—the bittersweet ache of something beautiful, knowing it won’t last forever.

It’s hard to explain, but I think I’ve always been like this. I notice the little things. The way rain sounds when it hits the leaves. The way someone’s laugh lingers even after they’ve walked away. The way light filters through a window at just the right angle. These are the moments that stop me in my tracks, and I can’t help but feel them fully—like they’re everything and nothing at the same time.

When I created Mono no Aware, I wanted it to be more than a fragrance. I wanted it to feel like that moment. The one you can’t hold onto but still carry with you. It’s a tribute to the beauty of things that don’t last—like cherry blossoms that bloom and fall, or a conversation that changes your life but ends too soon.

Every time I smell it, I’m reminded of how fragile life is and how precious that makes it. It’s not just a perfume. It’s a reminder to pay attention, to feel deeply, and to let go when the time comes. Because sometimes, letting go is what makes it beautiful.

Alcohol (Denat), Benzyl salicylate 118-58-1, Beta-Caryophyllene 87-44-5, Citral 141-27-5, 106-26-3, 5392-40-5, Citronellol 1117-61-9, 7540-51-4, 106-22-9, 26489-01-0, Coumarin 91-64-5, Eugenol 97-53-0, Geraniol 106-24-1, Hexamethylindanopyran 1222-05-5, Isoeugenyl Acetate 93-29-8, Limonene 138-86-3, 7705-14-8, 5989-54-8, 5989-27-5, Linalool 78-70-6, Linalyl Acetate 115-95-7, Pogostemon Cablin Oil 8014-09-3, 84238-39-1, Tetramethyl acetyloctahydronaphthalenes 54464-57-2, 54464-59-4, 68155-66-8, 68155-67-9, Vanillin 121-33-5, p-t-Butyl-alpha-methylhydrocinnamic aldehyde.